kinds of advertisement and advertising

This time I'll explain a little bit about the kinds of advertisement and advertising, after knowing understanding and example in the previous post I hope my posting this time can be useful.

After what that means, now we will find out about the kids of advertisement

A.    Types of advertisement

1.      Out-door advertisement: bill-board and message painted on the side of buildings are common forms of out-door advertising, which is often used when quick, simple, ideas are being promoted

2.      In-door advertisement:this kind of advertisement provide the best opportunity of putting over a reasoned selling argument. The advertisement are addressed to the reader, listener and viewer at a time of leisure when he or she can observe the message

3.      Non-product advertisement: this kind of advertisement is advertised from political parties trade fraternal and social group for the purposes of safeguard ideologies, social betterment and istitution

4.      Radio advertisement: it is a small business advertising, it can be a very effective means to attract customer to some business

5.      Tv commercial: is a generally considered the most effective mass-marketing advertising format as is reflected by the high prices.

6.      National advertisement: geographically speaking national advertisement range is extended to the territorial limits of the country, the advertiser use the national media to inform the consumer about the product, the advertiser use the national local or regional language but prefers the national language and it can be available in everywhere of country and easily purchased.

7.      International advertisement: advertising a product or service in a country other than where it originates

8.      Retail advertisement: emphasizes the specific retail outlet as the place to buy a specific range of brand, it can be local store advertising in local newspaper

9.      Classified advertisement: is a product or services advertising that appears in specific section of newspaper under the heading classifying the product or service being offered

10.  Local advertisement:any advertising placed by a company, organization, or individual operating in a limited geographical area such as a city or within a state

http://www.slideshare.net/anni0009/types-of-advertisement.

B.     When it comes to advertising your business, there are many choices and advantages and disadvantages of each. Some factors to consider in deciding which kind of advertising to use is cost and how effectively the advertising reaches your target audience.

Billboards

·         Billboard advertising -- traditionally the use of signs along the road to promote a product or service -- also includes signs used in transit systems such as on buses, trains and taxicabs. According to the website Small Business Notes, an advantage of traditional billboard advertising is that it has impact because of the large size of the advertisement. A disadvantage is that, unlike direct response advertising, it is difficult to calculate the effectiveness of this advertising media.

Coupon Books

Coupon books, most commonly used to reach homeowners, contain individual coupons with special discount offers. Coupon books allow for the sharing of distribution expenses with other advertisers. A disadvantage is that you are competing for attention with many ads in the same book.

Direct Mail

Mailing ads through the mail is a well-established marketing approach with the advantage of targeting prospects based on demographics, geographic location and psychographics. According to the website Power Home Biz, disadvantages include long lead time for creation and production, and production expense.

Event Marketing

Event marketing involves either buying billboard or printed program ads at any event or sponsoring the entire event. One advantage is the ability to reach a targeted audience with a specialized interest.

Internet

According to the website Podcasting News, online advertising is the fastest growing medium in history. Advantages include the ability to get immediate feedback on advertising results and to change ads in minutes. There are many different forms of Internet advertising such as Google Adwords, Google Adsense and video advertising. Google Adwords permit the purchase of ads that appear on the right side of Google search results. Adsense provides a method to place ads on other websites. Video advertising usually appears at the beginning or end of a video. Another Internet option is banner advertising where banner sized ads are placed on other websites.

Magazine

Magazine advertising provides the ability to highly target prospects. A disadvantage is that there is a long lead time in creating, placing and publishing ads.

Newspaper

According to the website Power Home Biz, newspaper advertising provides the ability to reach a large number of prospects in a specific geographic area. A disadvantage is that ad space can be expensive and that newspaper circulation is in a downward trend as more people read electronic media.

Television

Television is a highly visual medium that is ideal for image advertising says the website Power Home Biz. One disadvantage is that prime advertising slots are often sold out.

Yellow Pages

Yellow Page advertising reaches many highly qualified prospects ready to buy. One disadvantage is that competing ads are located in the same place.

http://www.ehow.com/info_7736409_10-kinds-advertising.html