This time I'll explain
a little bit about the kinds of advertisement and advertising, after knowing
understanding and example in the previous post I hope my posting this time can
be useful.
After what that means,
now we will find out about the kids of advertisement
A.
Types of
advertisement
1.
Out-door
advertisement: bill-board and message painted on the side of buildings are
common forms of out-door advertising, which is often used when quick, simple,
ideas are being promoted
2.
In-door
advertisement:this kind of advertisement provide the best opportunity of
putting over a reasoned selling argument. The advertisement are addressed to
the reader, listener and viewer at a time of leisure when he or she can observe
the message
3.
Non-product
advertisement: this kind of advertisement is advertised from political parties
trade fraternal and social group for the purposes of safeguard ideologies,
social betterment and istitution
4.
Radio
advertisement: it is a small business advertising, it can be a very effective
means to attract customer to some business
5.
Tv commercial:
is a generally considered the most effective mass-marketing advertising format
as is reflected by the high prices.
6.
National
advertisement: geographically speaking national advertisement range is extended
to the territorial limits of the country, the advertiser use the national media
to inform the consumer about the product, the advertiser use the national local
or regional language but prefers the national language and it can be available
in everywhere of country and easily purchased.
7.
International
advertisement: advertising a product or service in a country other than where
it originates
8.
Retail
advertisement: emphasizes the specific retail outlet as the place to buy a
specific range of brand, it can be local store advertising in local newspaper
9.
Classified
advertisement: is a product or services advertising that appears in specific
section of newspaper under the heading classifying the product or service being
offered
10. Local advertisement:any advertising placed by a
company, organization, or individual operating in a limited geographical area
such as a city or within a state
B.
When it comes to
advertising your business, there are many choices and advantages and
disadvantages of each. Some factors to consider in deciding which kind of
advertising to use is cost and how effectively the advertising reaches your
target audience.
Billboards
·
Billboard advertising -- traditionally the
use of signs along the road to promote a product or service -- also includes
signs used in transit systems such as on buses, trains and taxicabs. According
to the website Small Business Notes, an advantage of traditional billboard
advertising is that it has impact because of the large size of the
advertisement. A disadvantage is that, unlike direct response advertising, it
is difficult to calculate the effectiveness of this advertising media.
Coupon
Books
Coupon books, most commonly used to reach homeowners, contain individual
coupons with special discount offers. Coupon books allow for the sharing of
distribution expenses with other advertisers. A disadvantage is that you are
competing for attention with many ads in the same book.
Direct
Mail
Mailing ads through the mail is a well-established marketing approach
with the advantage of targeting prospects based on demographics, geographic
location and psychographics. According to the website Power Home Biz,
disadvantages include long lead time for creation and production, and
production expense.
Event
Marketing
Event marketing involves either buying billboard or printed program ads
at any event or sponsoring the entire event. One advantage is the ability to
reach a targeted audience with a specialized interest.
Internet
According to
the website Podcasting News, online advertising is the fastest growing medium
in history. Advantages include the ability to get immediate feedback on
advertising results and to change ads in minutes. There are many different
forms of Internet advertising such as Google Adwords, Google Adsense and video
advertising. Google Adwords permit the purchase of ads that appear on the right
side of Google search results. Adsense provides a method to place ads on other
websites. Video advertising usually appears at the beginning or end of a video.
Another Internet option is banner advertising where banner sized ads are placed
on other websites.
Magazine
Magazine advertising provides the ability to highly target prospects. A
disadvantage is that there is a long lead time in creating, placing and
publishing ads.
Newspaper
According to the website Power Home Biz, newspaper advertising provides
the ability to reach a large number of prospects in a specific geographic area.
A disadvantage is that ad space can be expensive and that newspaper circulation
is in a downward trend as more people read electronic media.
Television
Television is a highly visual medium that is ideal for image advertising
says the website Power Home Biz. One disadvantage is that prime advertising slots
are often sold out.
Yellow
Pages
Yellow Page advertising reaches many highly qualified prospects ready to
buy. One disadvantage is that competing ads are located in the same place.
